By: 25 January 2024
The Positive Birth Company announces winners of the 2024 awards celebrating excellence in pregnancy, parenting, and baby products
The Positive Birth Company have unveiled the winners of their 2024 Awards. The awards recognise and celebrate the most outstanding products in the realms of pregnancy, parenting, and baby care, as voted for by their community and panel of expert judges.
This year’s award categories and winners are:

  • Best baby care brand: Kit & Kin
  • Best baby travel product: Tommee Tippee
  • Best postpartum product for parents: Cake Maternity
  • Best breast pump: Elvie
  • Most useful feeding product: Haaka
  • Best new baby gift: Etta loves
  • Best pregnancy wellness product: bbhugme
  • Best nursing bras: Mom Cozy
  • Best pregnancy or postnatal clothing: Natal active
  • Best gadget/tech/app: Tommee Tippee
  • Best fertility product: Flo App
  • Best pram brand: Bugaboo
  • Best baby carrier brand: BabyBjorn
  • Best baby crib brand: Snuz
  • Best car seat brand: Bugaboo
  • PBC product of the year: Owlet
  • PBC brand of the year: For The Creators

The Positive Birth Company Awards, now in their second year, have become a trusted benchmark, spotlighting excellence and innovation across various categories that cater to the diverse needs of expectant and new parents. For the first time this year, the nominations were put to both a public vote and an expert panel to put the products to the test.

Each category represents a crucial aspect of the parenting journey, and the winners have demonstrated exceptional quality, functionality, and overall value, making them stand out in their respective fields.

Founder and CEO of The Positive Birth Company, Siobhan Miller, expressed excitement about the results, saying, “The Positive Birth Company Awards aim to guide and empower parents in making informed choices for their families. Awards like this have been a huge part of our success story as we were growing, and we are now delighted to be able to run awards like this ourselves. We love giving amazing brands the recognition they deserve, but even more importantly, we want to celebrate exceptional products that contribute to positive birth experiences and parenting journeys for our followers. We love that our online community are really engaged and voted in their thousands!”.

The Positive Birth Company congratulates all the winners and extends gratitude to the community and expert judges for their valuable insights and contributions in selecting this year’s recipients.

For more information about the winners and the Positive Birth Company Awards, please visit the winners page here.